Bill’s early days in the area began in 1976 as a partner in the Jack Dennis Outdoor Shop. Over the next 35 years, Bill went to work for Simms and then Patagonia. While there, he encouraged these companies and others to support the ongoing efforts for this unique watershed. Bill is an effective communicator and team builder, with 30+ years background in global brand development, marketing strategies, product development process, sales management, consulting, and media communications. He also has experience in non-profit consulting and sustainable and regenerative business.
Bill credits his time spent with Mike Lawson, Rene Harrop, and long-time angler Bing Lempke, with opening his eyes to see how very special and unique this river truly is. Now that he is retired and has more time to commit to serving, he would like to offer his experience and skills to expand HFF’s efforts. His experiences fishing for “PhD” fish on the Henry’s Fork has inspired him to learn more about this special watershed along with his fishing skills.


